| Definition of a Sponsorship |
| The world of fishing is quickly becoming a marketing frenzy. Since 2005, bass fishing has exploded nationally into a televised sport on three major networks including ESPN, Fox Sports Net, and Versus. Nearly 17 full hours of national network time is dedicated to the Bassmaster's Classic each year. What does this mean to sponsors? Simply put, more exposure. More exposure means more fans, more fisherman, more tournaments, and more opportunities to market product through qualified and motivated anglers. Anglers need sponsors. Sponsorships are the life blood of the competitive angler. In order for a tournament fisherman to compete in as many entries as possible each year, he needs resources to pay for the expense of travel and entry fees. With the emergence of weeknight divisions and team tournaments, some of the financial burden is lessened with the addition of a partner. However, with the relief from a partner comes a split in the dividends. So, anglers seek out businesses and interests willing to participate in a different kind of partnership. In essence, anglers become subcontractors offering advertising space on boats, jerseys and tow vehicles as well as word of mouth and face time at fishing expos, television ads and stage appreciation in exchange for sponsorships. Also anglers are made available for the sponsor in whatever ways he can. Some examples include; delivering an auto for a car sponsor, appearing at a fishing show for a boat sponsor, bringing a rig and doing a demonstration for an open house or grand opening. Though it sounds like anglers need sponsors more than sponsors need anglers, it's really a symbiotic relationship. Sponsors and anglers need each other. Anglers add legitimacy to products. They put a face with a name. They introduce new products on the tour. Anglers promote to other anglers. Pro fisherman are in the spotlight, even when during practice. Spectators and fans notice who their favorite angler supports. Few things catch someones eye quicker than a giant bass rig rolling down the highway and those same rigs can carry a message from sponsors. Put it this way, advertising money spent on billboards will reach thousands. That same amount invested into a fishing sponsorship will affect thousands. The message is carried personally to the public through a recognized spokesman who has made it his job to gain respect and establish personal contact with as many people as possible. In essence, there is no limit to the affect a fishing sponsorship can impart. Everyone wants to know what an angler uses. It is my opinion that a professional angler should be measured respectively: by character. On or off the water, tournament or practice, my goal is to positively reflect the virtues of our sport through professionalism and performance. I believe that my role as a spokesman is every bit as important as my job as a fisherman. I look forward to forming a professional relationship with anyone interested in being on the cutting edge of marketing through professional anglers. |
| 2008 Sponsor Information |
In 2008 sponsor monies will be used exclusively for the following:
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Available Sponsor Levels
Imagery and embroidery costs are the responsibility of the sponsor. All sponsor levels include boat show representation(jersey) and website links. If you are interested in a sponsor opportunity with Kendall Ulsh please email inquiry to kendallulsh@kdawg.net. |
| KDawg.net |
| Bass Fishing Hot Spot Featuring Kendall Ulsh |
| Sponsorship Information |
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